Privacy Policy
Your privacy matters to us. Here's how we protect it.
YUM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website drinkyum.com (the "Site") or make a purchase from us.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
1. Information We Collect
Personal Information
When you make a purchase or create an account, we may collect:
- Name and contact information (email, phone, address)
- Billing and shipping addresses
- Payment information (processed securely via Authorize.net)
- Date of birth (for age verification purposes)
- Order history and preferences
Automatically Collected Information
When you visit our Site, we automatically collect:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on the Site
- Referring website or source
- Click patterns and navigation behavior
2. How We Use Your Information
We use your information to:
- Process and fulfill your orders
- Verify your age (you must be 21+ to purchase)
- Send order confirmations, shipping updates, and receipts
- Respond to customer service requests
- Send marketing communications (if you opted in)
- Improve our website and product offerings
- Prevent fraud and enhance security
- Comply with legal obligations
3. How We Protect Your Information
We implement appropriate security measures including:
- SSL/TLS encryption for all data transmission
- PCI-DSS compliant payment processing via Authorize.net
- We never store your full credit card number
- Regular security audits and monitoring
- Limited employee access to personal data
- Secure data storage with encryption at rest
4. Information Sharing
We do not sell your personal information.
We may share your information with:
- Service Providers: Payment processors (Authorize.net), shipping carriers (USPS, UPS, FedEx), email service providers
- Analytics Partners: Google Analytics for website improvement (anonymized data)
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
5. Cookies & Tracking
We use cookies and similar technologies to:
- Remember your preferences and cart items
- Authenticate your session
- Analyze site traffic and usage patterns
- Deliver targeted advertising (with your consent)
You can control cookies through your browser settings. Note that disabling cookies may affect site functionality.
6. Marketing Communications
If you opt in to marketing:
- We may send promotional emails about new products, sales, and offers
- We may send SMS messages if you opted in (message & data rates may apply)
- You can unsubscribe at any time via the link in our emails or by replying STOP to texts
We will always send transactional emails (order confirmations, shipping updates) regardless of marketing preferences.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Request a copy of your data in a portable format
To exercise these rights, please contact us at privacy@drinkyum.com
8. California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it's used, the right to delete your information, and the right to opt out of the sale of your information.
As stated above, we do not sell your personal information.
9. Children's Privacy
Our Site is not intended for individuals under 21 years of age. We do not knowingly collect personal information from anyone under 21. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
11. Contact Us
If you have questions about this Privacy Policy, please contact us:
Last updated: December 2024